Benefits of Bluesky for Business Marketing

With only around 9 million users in September 2024, Bluesky has made a massive leap to 33 million users as of April 2025. The platform is estimated to reach over 50 million users by the end of the year, so it’s safe to say the benefits of Bluesky are growing and it is no longer flying under the radar.

But here’s the key point: despite this explosive growth, Bluesky is still an early adopter platform when it comes to business and marketing. That makes now a prime time for brands to get in and make their mark before the space gets crowded.

Why Businesses Should Pay Attention to the Benefits of Bluesky in 2025

Bluesky is still growing rapidly and drawing a young, tech-forward user base. Many major brands are just beginning to explore it, which means there’s still space to experiment, lead, and engage without the noise and saturation of older platforms like Facebook or X (formerly Twitter).

Let’s take a look at what makes Bluesky such an exciting opportunity for marketers and businesses right now.

Authentic Engagement and Community Building

Unlike other platforms dominated by algorithms and ads, Bluesky fosters more meaningful, human conversations. Users are seeking out real dialogue, not just passive content consumption.

This creates a rare window for brands to build trust, interact directly with audiences, and develop community instead of just broadcasting.

Early Adopter Advantage

Bluesky’s user base is growing fast, but it’s still early days for business adoption. That means less competition, more visibility, and the chance to become a thought leader in your space before others catch on.

Access to Niche, Engaged Audiences on Bluesky

Bluesky has carved out a home for tech-savvy, Gen Z and millennial users, along with other highly engaged niche communities. If your business targets these groups, this platform gives you a direct line to people who are curious, vocal, and ready to connect.

The platform’s decentralized structure encourages the formation of micro-communities, which makes it easier to tailor content to specific interests and build deeper brand resonance.

Customizable, User-Controlled Feeds

One of Bluesky’s standout features is customizable feeds, which is a major shift from the algorithm-heavy experience of traditional platforms.

This empowers brands to experiment with how their content is surfaced, curate their presence more intentionally, and even build or join topic-specific feeds that align with their goals and audience.

Cost-Effective, Organic Growth on Bluesky

Without a major ad infrastructure (yet), Bluesky is all about organic reach and content quality. This is a huge plus for small businesses and startups, who often find themselves priced out of ad-heavy platforms.

On Bluesky, authentic content and strategic engagement are still what wins.

Transparency and Data Control Benefits of Bluesky

As privacy concerns continue to grow, Bluesky’s decentralized model gives users and businesses more control over data and how content is distributed.

This added layer of transparency is appealing not only from a trust standpoint but also for companies that prioritize ethical tech and user-first practices.

Content Repurposing and Interoperability

Built on the AT Protocol, Bluesky enables content to be interoperable across platforms. That means you can repurpose content more efficiently, reduce duplication, and streamline your social strategy.

It’s not just another channel. The benefits of Bluesky are that it’s a flexible part of a broader, smarter content ecosystem.

Ready to Take Advantage of the Benefits of Bluesky?

Bluesky may no longer be in its infancy, but it’s still early enough for businesses to get ahead of the curve. With high engagement, a growing user base, and features that prioritize authenticity, transparency, and customization, the platform offers a rare opportunity to stand out before the crowd catches up.

So, should your business be on Bluesky in 2025?

If you’re looking to build a genuine brand presence and connect with future-facing audiences, the answer is a clear yes. The benefits of Bluesky are abundant.

NG Media can help you build and manage a thoughtful, strategic presence on Bluesky so you don’t miss the moment. Whether you’re just getting started or looking to grow your influence, we’ll help you make the most of this emerging platform.

Contact us today to learn how we can manage your organization’s Bluesky account and elevate your digital marketing strategy.