Blogging-300x255The significant growth in our company (specifically in social media services) in the last few years is indicative of the understanding that social media isn’t an optional part of the overall marketing strategy for businesses anymore–it’s essential. With business owners and corporate decision makers espousing to me these days their need for a social media presence, there still seems to be a lack of understanding of the importance for a corporate blog. And yet, it’s a vital piece to a comprehensive digital media strategy for any business.

When I taught various digital media topics to professionals, I had a social media marketing course, but two levels of blogging courses–it’s that important to understand and incorporate into a business strategy in the digital age.

Why?

That’s the first question I am asked when I propose a blog component for a website design and development project. I also hear it when I ask a potential social media client if they have blogging capabilities on their website.

Here’s why:

  • Drive traffic to your website
  • Increase your Search Engine Optimization (SEO)
  • Position your brand as an industry leader
  • The viral effect
  • Encourage user interaction
  • Plug your own products and services to your loyal readers.

Traffic: Having a blog provides relevant, informative content for your website visitors. Basically, blog posts are a reason to visit your site. How many times can you share a link to About Us or Services pag